Book Description This best-selling book continues to present a brief “no-nonsense ” approach to the fundamentals of business that spans the range of all functional areas— management, marketing, operations, accounting, information systems, finance, and legal studies Topics comprehensively covered include: the contemporary business одзья environment; the business of managing; principles of marketing; managing information; people in organizations; and financial issues An excellent reference resource for business managers and executives; also appropriate for entrepreneurs and others involved in business relations.  Brilard2003 г ISBN 0131441582.